Old Amsterdam Belegen is appetizing trendsetter at the International Taste Awards
Old Amsterdam believes that products made with crafts(wo)manship and conviction will be acknowledged and recognised by those with a nose for real quality. And this is certainly true for our Old Amsterdam Belegen, which is a mature gouda with character for bon viveurs who want to make their eating occasions extra special. Old Amsterdam is very proud that this traditional cheese has just been awarded the 2-star Superior Taste Award by the International Taste Institute. It’s a wonderful recognition of the high quality standards that we set ourselves for all Old Amsterdam products.
Every year at the International Taste Institute in Brussels, a jury of more than 200 chefs and sommeliers assesses thousands of products from all over the world. They do this by blind-tasting the products, purely on the basis of their flavour, aroma and texture. The latest newcomer product of Westland Kaas, mature gouda Old Amsterdam Belegen, won a major award, as it was bestowed with no less than 2 stars. This glorious prize shows that consumers appreciate Old Amsterdam Belegen as a delicious, distinctive and traditional cheese. Old Amsterdam Belegen’s recipe is based on the award-winning traditional recipe used for Old Amsterdam Original but has a taste milder than the consumers of Old Amsterdam are used to. Its layers of flavour set Old Amsterdam Belegen apart from other mature cheeses, which traditionally have a somewhat flatter flavour profile.
‘We are incredibly proud that Old Amsterdam has proved to be so much to the taste of the culinary connoisseurs of the International Taste Institute. The launching of Old Amsterdam Belegen - a ‘belegen’ (mature) cheese with character and a refined, layered taste - this Autumn means we are now well on the way to achieving our goal of making all everyday eating occasions extra special. This traditional cheese was born from a search for the best flavour, a search that was characterised by our innovation and entrepreneurial spirit’, explains Mara de Vroed, Sr. Brand Manager Old Amsterdam at Westland Kaas. ‘The fact that Old Amsterdam has been given this prestigious Award shows we have succeeded. It is also marvellous recognition of the high quality standards we set for all products that bear the Old Amsterdam name. Furthermore, it really acknowledges our passionate cheesemakers, who - with a great deal of pride, determination and dedication - have once again made the difference in terms of great taste.’