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Old Amsterdam - it’s what Dreaming Big tastes of

11 October 2022

We, veteran cheesemakers Westland Kaas, proudly present our new commercial for Old Amsterdam gouda: ‘it’s what Dreaming Big tastes of’

In this commercial, we take you on a historical journey to show you how Old Amsterdam was created. We follow the young Westland descendant as he follows his dream to find the taste that he once savoured as a small boy at the Noordermarkt market in Amsterdam. Ultimately, this valiant and free-thinking quest led him to the award-winning and unique taste that is Old Amsterdam gouda: full-bodied yet smooth. And this is precisely how we have been making it for generations now.

In our commercial, we also wanted to present an ode to the characteristic traits that have made the Netherlands great, including optimism, ingenuity and craftsmanship - and craftswomanship!, which not only typify the Dutch national character but are also a perfect fit with the character of Old Amsterdam. They are values that we share and nurture together and that are part and parcel of the traditional, quirky and intense character for which Old Amsterdam is famous.

Old Amsterdam: The full-flavour mature taste that’s still young at heart. 

Commercial Old Amsterdam

Old Amsterdam - it’s what Dreaming Big tastes of