News overview

Old Amsterdam Tasty Grill awarded 'Chosen Product of the Year 2024'

29 February 2024

Press release

The characteristic cheese burger is a popular newcomer for consumers

Huizen, February 29, 2024 – Old Amsterdam is proud to announce that its latest innovation, Tasty Grill, has been named 'Chosen Product of the Year 2024' in the 'Food & Beverage' category. The cheese burger with the characteristic taste of Old Amsterdam offers a delicious vegetarian alternative to meat or fish for the evening meal and thus brings more variety to the table. It is available in two variants (Original and Sweet Chili), both of which will be allowed to bear this title in 2024. The valued quality mark is awarded annually to innovative products from Dutch producers and manufacturers, based on thorough consumer research.

The 'Chosen Product of the Year' election is based on an annual, independent survey among consumer panels, to clarify which product innovations are popular. Consumers in the Netherlands* give their opinion on a range of products in various categories. The innovations under scrutiny are assessed on factors such as taste, use, production method and packaging. This year, consumers once again participated in product tests in a real consumption situation, under the guidance of research agencies NielsenIQ and Treetz. Newcomers Tasty Grill Original and Tasty Grill Sweet Chili will be allowed to use the red logo of this quality mark next year, in addition to the prestigious title. This will appear on packaging, in all advertising campaigns and on the shop floor for recognition by shoppers.

Old Amsterdam Tasty Grill: innovative craftsmanship

The cheesemakers of Old Amsterdam are proud of the appointment: “We introduced Tasty Grill in Dutch supermarkets in the summer of 2023. With this introduction we wanted to inspire bon vivants with new vegetarian options for the evening meal, and with success!” says Floor Hesselmans, Marketing & Operations Director of Westland Kaas. “Tasty Grill is a tasty cheese burger that retains its taste and bite during the preparation process. Whether you eat it in a salad, on a brioche bun or between a wrap with grilled vegetables: it is a seasoning for any main meal. The fact that we can now wear the well-known red logo of 'Chosen Product of the Year' is a great honor. It is clear that we have convinced the consumer with Tasty Grill!”

* Recruited through independent research agencies Treetz and NielsenIQ, with a respondent group of at least N = 620.



Old Amsterdam Tasty Grill awarded 'Chosen Product of the Year 2024'